Depending on which form you use, that is your name, company, email address, phone number, and whatever you tell us about your volume, asset mix or configuration. The order form also collects a shipping location and a purchase order reference if you supply one.
We collect nothing passively ourselves. If you read this site and never submit a form, nothing about you reaches us.
A form submission is turned into an email and sent to our own mailbox over an authenticated connection. You get a copy of what you sent at the address you gave, so you have a record of it too.
Once that email is sent, the web server keeps no copy of it. There is no database of inquiries and no customer relationship system behind the site. The one file the server does write is the spam counter in section 05, and it holds no part of what you wrote. What the server does keep, and for how long, is set out in section 07.
We use what you send to reply to your question, prepare a quote, or process an order request. That is the whole purpose. We do not add you to a mailing list, and we do not send marketing you did not ask for.
The forms are protected against automated abuse without a puzzle to solve. Part of that is a limit on how many submissions can come from one internet address in an hour.
To count that limit, the server writes a small file in its temporary directory. The file is named from a one-way hash of your address, and it contains nothing but the times of recent submissions from it — no name, no message, no part of what you sent. We never read it; it exists only so the counter works, and the system clears it. If you submit nothing, no such file is created.
Microsoft operates the mailbox these forms deliver to, as Microsoft 365. Your message travels through Microsoft’s mail servers on the way to us, and again on the way back to you as your copy, and it is stored in that mailbox the way any business email is. Of everyone named here, Microsoft is the only one that receives what you actually wrote.
Our web host serves these pages. It receives what you submit and hands it straight to the mail server, keeping no copy of the message. Like any web host it may keep standard access logs of requests to the server; those are the host’s, we set no period on them, we do not use them, and nothing is built from them.
Google Fonts supplies the two typefaces this site uses. Your browser requests those font files directly from Google, which means Google sees your internet address as part of that request. We receive nothing from it. If you would rather that did not happen, most browsers and privacy extensions can block third-party font requests, and the site remains readable without them.
Your browser also remembers, on your own device, which machines you have added to the comparison tray. That never leaves your computer and never reaches us. Clearing your browser data removes it.
Each is held by a separate party, and each period is set by them rather than by us.
Your message stays in our Microsoft 365 mailbox the way any business email does, subject to Microsoft’s own retention and security terms. Where an inquiry becomes a quote or an order, the details also appear on the quote, invoice and contract, and those are kept as business records for as long as tax and contract law requires — which is years, not the length of the conversation.
The spam counter in section 05 holds only the times of recent submissions from one hashed address. It is short-lived by design and cleared by the system; we set no period on it and never read it.
The web host’s access logs in section 06 are the host’s own records of requests to the server. We set no retention period on them and take nothing from them.
Your comparison tray is held by your browser on your own device, not by us. It stays until you clear your browser data, and it never reaches Apex at all.
Write to us and we will tell you what we hold, correct anything that is wrong, or delete it, unless we are required to keep it as a business record. There is no form to fill in and no account to close. An email is enough.
This notice describes how the website behaves today. If we change how the forms work, this page changes with them, and the date at the top will tell you when. Nothing here forms part of a contract of sale; purchase terms are set out in the quote and the purchase agreement.